Independent since 2009

A property manager that stayed small on purpose

Twenty six people, three offices, 1,240 doors. Large enough to have a trust accountant and a 24 hour line, small enough that the person managing your property knows the street it sits on.

Meet the team Get a rent estimate

The Keyfinder property management team in the Midtown Phoenix office

Midtown Phoenix, head office since 2012

How we got here

Keyfinder started in 2009 with four rental houses in the Coronado district and one rule: every owner gets a named manager who answers the phone. That was a reaction to what Renata Salcedo had seen working inside a large management company, where an owner could go six weeks without speaking to the same person twice.

The Valley has changed a great deal since then. Institutional buyers arrived, downtown filled with mid-rise supply, and rents moved in ways that made a lot of owners rich and a lot of renters anxious. Through all of it the thing owners actually complain about has not changed: they cannot get a straight answer from the person managing their asset.

We are now 26 people across three offices managing 1,240 doors, and we are still independent. We have turned down two acquisition offers, which is easy to say and was not easy to do. The reason is simple: every management company we have watched get acquired has come out the other side with a call centre and a maintenance mark-up.

A management agreement being reviewed at the Keyfinder office

Every management agreement is still signed off by the broker

Still independent

Two acquisition offers turned down. Every management company we have watched get acquired came out the other side with a call centre and a maintenance mark-up.

Six positions we will not move on

What we actually hold to

The fee is on rent collected
If a property sits vacant, we earn nothing on it. That is the only fee structure where our incentive to fill a vacancy quickly matches yours, and it is why we will not charge a flat monthly fee.
No mark-up on repairs
Vendor invoices pass through at cost, with the invoice attached to your statement. A manager who profits from your water heater is a manager who replaces water heaters.
One screening standard, published
Written down, applied in order of receipt, decided in two business days with the reason recorded either way. That is both the fair housing requirement and simply the correct way to treat people.
Cooling is a habitability issue
Our triage standard dispatches a loss of cooling same day whenever the forecast high is above 95F. That is more aggressive than the statutory minimum and it is the single most common reason owners move to us.
We will tell you to sell
At the quarterly portfolio review, sometimes the honest answer is that a property should be sold rather than let. We say it, and we lose the management fee when we do.
Tenants are clients too
A tenancy that ends badly costs the owner more than it costs anyone else. Published criteria, honest listings, tracked repairs and a renewal offer 90 days out are not generosity, they are how tenancies run long.

Rolling twelve months to August 2026

The numbers behind the claims

1,240
Doors under management across Maricopa County
18 days
Portfolio average from vacancy to signed lease
98.4%
Rent collected on time in the last twelve months
17 yrs
Independently owned and operated since 2009

Seventeen years, in order

2009Founded with four houses in the Coronado district, run out of a spare bedroom.
2013Desmond Whitaker joins and writes the first version of the maintenance triage standard.
2015Thao Nguyen-Bell builds the trust accounting and the first proper owner statement.
2016Tempe office opens. The ASU seasonality model comes out of its first full year of data.
2019Gilbert office opens to cover the East Valley HOA stock properly.
2021Owner statement rebuilt around what accountants actually read. Portfolio passes 800 doors.
2024Preventive cooling programme introduced. Summer emergency call-outs fall by roughly 40 percent.
20261,240 doors, 26 people, three offices, still independently owned.

Licensing, insurance and compliance

Arizona Real Estate Broker licence, held by the designated broker
Client funds held in a dedicated trust account, reconciled monthly
Fair housing refresher training for the whole company twice a year
Errors and omissions cover, and general liability cover, both current
Every vendor licence and insurance certificate checked annually
Member, National Association of Residential Property Managers (sample)

Gideon Achterberg, a Keyfinder owner client in Downtown Phoenix — Gideon AchterbergOwner, two condos in Downtown Phoenix

Who you will deal with

Offices in Phoenix, Tempe, Gilbert.Addresses, hours and directions.

A property manager that stayed small on purpose

How we got here

Still independent

What we actually hold to

The fee is on rent collected

No mark-up on repairs

One screening standard, published

Cooling is a habitability issue

We will tell you to sell

Tenants are clients too

The numbers behind the claims

Seventeen years, in order

Licensing, insurance and compliance

Who you will deal with